Welcome to…

a closer look into

the formal details.

work field.

I have worked in UX, Social Media, and Visual Design, as well as developing and executing marketing campaigns for exhibitions, in-store activations, and expos.

My true passion, however, lies in the intersection of technology and real-life human interaction, creating experiences that connect people and innovation.

work experience.

  • Created and managed internal and external digital content for the motorsport department, including social media, print ads, and event materials.

    • Developed and optimized paid campaigns on Google, Facebook, and LinkedIn.

    • Doubled YouTube and Instagram followers, achieving 150K+ video views and 25K+ reel likes, driving strong brand growth.

    • Coordinated UX projects, worked on wireframes and accesibility ensuring seamless teamwork across design, development, and communications.

  • 2021- 2022 Strategic Communication Consultant

  • 2021-2023 Social Media Intern

  • 2021-2022 Social Media & Graphic Design intern

study field.

During my studies I’ve made interdisciplinary projects where I’ve learned about furniture design, industrial design and its processes, fashion design, trend hunting, filmmaking, video postproduction, photography, interactive exhibitions, projection mapping and AI usage for personal narratives.

education.

  • 2022-2024 FH Joanneum

  • 2018-2023 Jesuit University of Guadalajara ITESO

    Here I focused on furniture design, future forecasting, editorial and graphic design.

  • 2015-2018 Univeristy from Atemajac’s Valley

    During 3 years of a technical program in communication I found my love for photography and video editing

  • 2022-2023 Scholarship holder by OeaD

Projects.

  • Designing interfaces, doing user testing, and prototyping for Apps and websites.

  • Creating interactive exhibitions and experiences that involve, video mapping, visual coding, digital arts and sounds.

  • For 3 years I worked in 3 companies where I was in charge of 16 different brands in the creation and consultancy of social media campaigns.

  • Focusing mostly in brand identity but working on personal editorial projects.

  • Producing photoshoots with an experimental artistic approach.