AVL RACETECH
SOCIAL MEDIA
ABOUT AVL RACETECH
AVL RACETECH is the department of AVL List, specializing in advanced simulation, testing, and vehicle dynamics solutions for professional racing teams and manufacturers, combining cutting-edge engineering expertise with high-performance technology to support race car development, driver training, and performance optimization across top-level motorsport series.
GOAL
Strengthen AVL RACETECH’s brand positioning and visibility across digital platforms.
Create consistent and high-quality visual communication across products, campaigns, and channels.
Increase audience reach and engagement through organic and paid social strategies.
Support product launches and key initiatives with cohesive, multi-channel campaigns.
Build credibility and awareness within the motorsport ecosystem through collaborations with drivers, influencers, and partners.
Align marketing, UX, and communication efforts to ensure a unified brand experience.
COMPANY
AVL List (Austria)
OUTCOME
Developed, launched, and optimized paid advertising campaigns across Google, Facebook, and LinkedIn.
Significantly grew social media presence by doubling YouTube and Instagram followers, achieving 150K+ views on reels and posts, 25K+ likes, and YouTube videos surpassing 100K views.
Aligned product visuals and brand communication across all digital platforms, creating a consistent and recognizable visual identity.
Established a refreshed visual approach that redefined how the brand is perceived across digital channels.
Led and executed a product launch campaign that contributed to strong brand growth and visibility.
Coordinated UX-related projects, contributing to wireframes and accessibility considerations while ensuring seamless collaboration across design, development, and communications teams.
MY ROLE
My role as a Professional Motorsport Marketing Specialist was to create strategic content and the social media platforms and campaigns, overseeing AVL RACETECH’s digital presence across LinkedIn, Instagram, and YouTube. I supported the coordination of video and podcast productions, managed paid advertising campaigns, edited long and short format videos, provided guidance for production and post production and supported product launch initiatives. I also coordinated collaborations with Formula drivers, influencers, and partners to strengthen brand positioning, reach, and engagement within the motorsport ecosystem.
TIME PERIOD
2 Years
