ABOUT ROSIE

Smart Laundry Service that operates through a locker-based system that allows users to book and pay for their service via the mobile app. Customers drop off and collect their clothes using secure lockers, which can be unlocked through the app or an on-site kiosk. Once the laundry is cleaned and ready, users receive notifications, ensuring a seamless and convenient end-to-end experience.

GOAL

The objective of this project was to creating a communication strategy for the launch of Rosie aligned with the brand’s communication and visual identity, as well as creating a Social Media strategy that will prevail and could be sustainable for the project to maintain.

Introduce Rosie as an innovative and user-friendly laundry solution
Build brand awareness during the launch phase
Clearly communicate how the locker-based system and mobile app work
Position Rosie as a convenient, tech-driven alternative to traditional laundry services
Establish a consistent and recognizable visual identity across social media
Create in-person marketing campaigns that were reinforced across social media platforms, encouraging the main target users to use the service.

COMPANY

RABRA CREATIVE AGENCY

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OUTCOME

The work resulted in a visually consistent social media presence that supported Rosie’s launch and post-launch phases. Through clear, engaging, and educational content, the brand’s innovative laundry service and mobile app experience were effectively communicated to the audience. The content established strong brand recognition, increased visibility during the launch period, and created a solid foundation for ongoing social media growth and future campaigns.

MY ROLE

For this project, I worked as both Social Media Manager and Content Creator, overseeing the brand’s social media presence during the launch and post-launch phases. My tasks included developing the content strategy, designing and scheduling posts, creating all visual assets, and contributing creative direction for video and photoshoot production to ensure brand consistency and audience engagement.

TIME PERIOD

6 months

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