Hotel Hochfilzer

WEBSITE REDESIGN

ABOUT Hotel Hochfilzer

Family-owned since 1832, Hotel Hochfilzer is a 4-star alpine retreat located in the heart of Ellmau at the foot of the Wilder Kaiser mountains. Run by the Hochfilzer family and a long-standing team, the focus is on creating a warm, authentic stay and a memorable escape in the Tyrolean Alps.

GOAL

The objective of this project was to design the prototype of a professional simulation interface for motorsport teams and drivers, creating a cohesive and intuitive experience that supports both driving and engineering workflows.

  • Ensure clear and seamless visual communication across the platform, translating complex engineering data into understandable insights.

  • Implement advanced engineering tools in a simplified and structured way without compromising technical accuracy.

  • Design an intuitive user journey that supports vehicle setup, simulation, and performance analysis.

  • Reduce cognitive load during high-focus sessions through clear hierarchy, consistency, and purposeful interaction design.

  • Create a cohesive experience that connects driving, data analysis, and setup within a single interface.

  • Improve efficiency, confidence, and decision-making for drivers and engineers through a streamlined end-to-end experience.

COMPANY

Private Project

Next: Works

OUTCOME

A functioning prototype of go_RACE demonstrating a cohesive end-to-end experience, translating complex engineering functionality into clear, usable interfaces while supporting driving, vehicle setup, and performance analysis within a unified platform.

MY ROLE

UX Jr Project Manager, providing strategic direction to ensure the product experience aligned with the brand’s communication, visual identity, and overall service vision. I worked primarily during the final stages of the prototype, ensuring clear communication between developers, engineers, and the UX team, and helping translate technical requirements into a cohesive user experience.

TIME PERIOD

3 Months (of my participation)

Back to: ROSIE