Hotel Hochfilzer
WEBSITE REDESIGN
ABOUT Hotel Hochfilzer
Family-owned since 1832, Hotel Hochfilzer is a 4-star alpine retreat located in the heart of Ellmau at the foot of the Wilder Kaiser mountains. Run by the Hochfilzer family and a long-standing team, the focus is on creating a warm, authentic stay and a memorable escape in the Tyrolean Alps.
GOAL
The objective of the project was to develop a modern website proposal that refreshes Hotel Hochfilzer’s digital presence while honoring its heritage as a family-owned alpine hotel.
Modernize the hotel’s website while preserving its heritage and family-owned identity
Reflect the warmth, authenticity, and alpine character of Hotel Hochfilzer
Create a clear and intuitive user experience for potential guests
Strengthen the hotel’s online presence through a refined and contemporary visual approach
COMPANY
Private Project
OUTCOME
The website proposal reimagined Hotel Hochfilzer’s digital presence through a clean layout, improved visual hierarchy, and immersive storytelling, the proposal enhances user experience, clearly communicates the hotel’s values, and positions Hotel Hochfilzer as a timeless retreat for both returning and new guests.
MY ROLE
I developed a website proposal for Hotel Hochfilzer based on benchmarking with local and international competitors, as well as a defined list of must-have features and nice-to-have elements. The proposal focused on modernizing the digital experience while respecting the hotel’s heritage, translating key brand values into a clear structure, visual direction, and overall user experience.
