Rosie
APP & WEB DEVELOPMENT
ABOUT ROSIE
Smart Laundry Service that operates through a locker-based system that allows users to book and pay for their service via the mobile app. Customers drop off and collect their clothes using secure lockers, which can be unlocked through the app or an on-site kiosk. Once the laundry is cleaned and ready, users receive notifications, ensuring a seamless and convenient end-to-end experience.
GOAL
The objective of this project was to design the first mobile app and website for the smart laundry service, creating a unified digital experience aligned with the brand’s communication and visual identity.
Enable users to easily schedule and pay for laundry services within a single platform.
Provide real-time status updates and notifications so users can track where their clothes are at every stage of the service.
Design a website that clearly explains the service, the locker-based process, and how users interact with the app and on-site kiosks.
Create clear, intuitive interfaces that simplify service management and reduce uncertainty throughout the process.
Establish a cohesive and consistent brand experience across all digital touchpoints.
Improve user confidence, engagement, and retention through a seamless end-to-end experience.
COMPANY
RABRA CREATIVE AGENCY
APP
WEBSITE
OUTCOME
Designed interfaces that allow users to seamlessly schedule, pay for, and receive real-time updates on their laundry service, while maintaining a cohesive experience aligned with the brand’s visual and communication standards. Additionally, designed a website that clearly informs users about the service process and how it works.
MY ROLE
UX design consultant, providing strategic direction to ensure the app experience aligned with the brand’s communication, visual identity, and overall service vision, while maintaining consistency across key interactions and digital touchpoints.
TIME PERIOD
4 Months
